The Tag Heuer brand was established in 1860 when its founder, Edouard Heuer, began a watch-making workshop in the Swiss Jura region. Over the next hundred years, Tag Heuer’s innovative thinking and expert craftsmanship earned it many awards and patents. In 2002, Tag Heuer launched the first luxury line of sports eyewear. Tag Heuer’s avant-garde designs and modern lens technologies uphold Tag’s commitment to perfection. Tag Heuer sunglasses are a seamless blend of performance, style, and unparalleled luxury.