Our Staff

Our Optometrist Staff


domDom Willson – Optometrist & Managing Director

Dom is the founder of Marketown Optical, which has now become Custom Eyecare. He is a member of Optometry Australia, the Australasian College of Behavioural Optometrists (ACBO) the Cornea & Contact Lens Society (CCLSA), and the Orthokeratology Society of Oceania (OSO). He lectures about eyes and vision to university students, school teachers, GPs, nurses, and pharmacists. He is a clinical supervisor of optometry students for Flinders University, Deakin University, and the University of NSW, and a visiting optometrist for the Aboriginal Vision program.

Dom’s professional interests include paediatric (children’s) and behavioural optometry, including treatment of lazy eye (amblyopia) and accommodative esotropia (‘cross-eyes’), as well as myopia prevention and vision problems as they relate to learning difficulties. Dom also enjoys the challenge of solving problems people are having with their existing glasses, including multifocals (progressives). Dom also has experience with corneal topography, orthokeratology, and RGP contact lens fitting.

Away from work, Dom enjoys keeping fit, camping with his kids, and volunteering at his local surf lifesaving club.

Click here to make an appointment to see Dom for a thorough eye and vision check.

heidiHeidi Hunter – Optometrist & Managing Director

Heidi is a managing partner at Custom Eyecare. A highly qualified optometrist, Heidi grew up in Newcastle and graduated from UNSW in 2000. Before joining the practice she spent time consulting with a local ophthalmologist, a laser refractive surgery clinic, and many optometric practices in Newcastle & Hunter Valley areas.

As well as raising two active boys, Heidi is a board member for the Cornea & Contact Lens Society of Australia and an active member of Optometry Australia. She is dedicated to educating colleagues on RGP (rigid gas permeable) custom contact lens fitting, such as for keratoconus and corneal grafts, and has lectured at conferences throughout Australia on various clinical topics.

Heidi is also an ophthalmic medicines prescriber, meaning she has advanced skills in diagnosing and managing various eye diseases.

Click here to make an appointment to see Heidi for a thorough eye and vision check.

Practice Staff

michelleMichelle – Qualified Optical Dispenser

A qualified and experienced optical dispenser, Michelle has worked in the optical industry for nearly 25 years, and has worked at Custom Eyecare on & off for over ten years.

Michelle has lived in the Newcastle region all her life and loves the lifestyle it offers.  Now her two boys are all grown up she spends her spare time enjoying her local beach with her dog, keeping fit (or trying to!) by  going to the gym and running, and travelling with her husband.

ericaErica – Qualified Optical Dispenser

Erica is a qualified optical dispenser with over 20 years of experience who first started her optical dispensing traineeship on the Central Coast of NSW, before heading overseas to explore the world. After months of travelling she found herself in London working as optical dispenser in the financial & business district of Canary Wharf, and then accepted a role in an optical laboratory in the upmarket area of Notting Hill.

Eventually, and luckily for us, Erica returned to Newcastle, got married and started her family. Erica enjoys running, going to the gym, spending time with her family and travelling.


Jenni – Qualified Optical Dispenser

Jenni  has lived in Newcastle all her life and started in the optical industry over 20 years ago. Jenni is not only a qualified optical dispenser but also a certified optical dispensing trainer. She started working at Custom Eyecare in 2008.

Away from work Jenni loves to spend time with her husband and two children. She also loves her horses, photography & hanging out at the beach. Jenni is also a keen Latin dancer, and you may even catch her teaching a dance class or two!

Kylie – Qualified Optical Dispenser

Kylie is a qualified and experienced optical dispenser who obtained her qualification at an independent optometrist on the NSW South Coast years ago.

Since then she has also worked as a technical & sales representative for Zeiss, one of the major international spectacle lens manufacturers. So Kylie knows plenty about the technology behind the lenses that go into your glasses – whether a simple pair of readers, or the latest technology in computer-designed multifocals.

Darren – Front of House

Joining us in 2017, Darren is known to many Novocastrians from his work in various well-known Newcastle retail positions over the years –  if you bought music on records in the 1980s, or CDs in the 1990s, chances are Darren might have helped you find what you wanted!

At Custom Eyecare, Darren works the phones & “front of house”, which is a perfect match for his outgoing & social personality!

Kathy – Front of House

Job sharing with Darren, and also new in 2017, Kathy also has strong people and communication skills, with great experience in a variety of areas from technical support for a pay-TV company, right through to international airline cabin crew! Like Darren, Kathy is quickly learning our optometry lingo and is already settling in quickly.

Away from work, Kathy enjoys watching her sons play rugby league, and looking after guests at her very own Airbnb in Medowie!

Emily – Ophthalmic Technician

Thanks to strong demand for our services, we have created a new role for 2018. Emily’s focus is on preparing patients to see the optometrist – taking measurements, scans, clinical images, and generally assisting with the eye testing work-flow.  Emily also conducts visual field testing and helps you with your contact lenses!  Emily comes from a university psychology background so she is a true ‘people person’. She is also an aficionado of the Newcastle coffee scene!


Your optometrists at Custom Eyecare are all fully qualified members of the Optometrists Association Australia (OAA), and stay up to date with the latest eyecare research by regularly attending conferences & seminars in order to not just meet but exceed the minimum continuing professional education (CPE) requirements of the Association and the Optometry Board of Australia (OBA).

Your qualified optical dispensers at Custom Eyecare are members of the Australian Dispensing Opticians Association (ADOA), which only accepts members who have the Certificate IV Optical Dispensing qualification and who are licensed with the Optical Dispensers Licensing Board. Members of ADOA are not only competent and experienced but also abide by a code of ethics. This means you can trust their advice when choosing your frames and lenses.

If you’re interested in finding out more about employment or a career in optometry or optical dispensing, please click here.