Our Staff

Our Optometrist Staff


domDom Willson – Optometrist & Managing Director

Dom is the founder of Marketown Optical, which has now become Custom Eyecare. He is a member of Optometry Australia, the Australasian College of Behavioural Optometrists (ACBO) the Cornea & Contact Lens Society (CCLSA), and the Orthokeratology Society of Oceania (OSO). He lectures about eyes and vision to university students, school teachers, GPs, nurses, and pharmacists. He is a clinical supervisor of optometry students for Flinders University, Deakin University, and the University of NSW, and a visiting optometrist for the Aboriginal Vision program.

Dom’s professional interests include paediatric (children’s) and behavioural optometry, including treatment of lazy eye (amblyopia) and accommodative esotropia (‘cross-eyes’), as well as myopia prevention and vision problems as they relate to learning difficulties. Dom also enjoys the challenge of solving problems people are having with their existing glasses, including multifocals (progressives).

Away from work, Dom enjoys keeping fit, camping with his kids, and volunteering at his local surf lifesaving club.

Click here to make an appointment to see Dom for a thorough eye and vision check.

heidiHeidi Hunter – Optometrist & Managing Director

Heidi is a managing partner at Custom Eyecare. A highly qualified optometrist, Heidi grew up in Newcastle and graduated from UNSW in 2000. Before joining the practice she spent time consulting with a local ophthalmologist, a laser refractive surgery clinic, and many optometric practices in Newcastle & Hunter Valley areas.

As well as raising two active boys, Heidi is a board member for the Cornea & Contact Lens Society of Australia and an active member of Optometry Australia. She is dedicated to educating colleagues on RGP (rigid gas permeable) custom contact lens fitting, such as for keratoconus and corneal grafts, and has lectured at conferences throughout Australia on various clinical topics.

Heidi is also an ophthalmic medicines prescriber, meaning she has advanced skills in diagnosing and managing various eye diseases.

Click here to make an appointment to see Heidi for a thorough eye and vision check.


Wes Butler – Optometrist

Commencing January 2020, optometrist Wes Butler will be available to see both new and existing patients, including children, at Custom EyeCare! We first met Wes a couple of years ago when he spent six weeks with us on a clinicial placement. We were so impressed we offered him a job and lured him to Newcastle!

Wes has a interest in paediatric optometry (checking children’s vision) but of course sees patients of all ages. His alma mater, Flinders University, runs one of the best, if not the best, optometry degree courses in Australia.

Click here to make an appointment to see Wes for a thorough eye and vision check.

Practice Staff

Kylie – Qualified Optical Dispenser

Kylie is a qualified and experienced optical dispenser who obtained her qualification at an independent optometrist on the NSW South Coast years ago.

Since then she has also worked as a technical & sales representative for Zeiss, one of the major international spectacle lens manufacturers. So Kylie knows plenty about the technology behind the lenses that go into your glasses – whether a simple pair of readers, or the latest technology in computer-designed multifocals. Kylie currently works on Saturdays only, but we look forward to seeing more of her in the future!

Darren – Front of House

Darren is known to many Novocastrians from his work in various well-known Newcastle retail positions over the years –  if you bought music on records in the 1980s, or CDs in the 1990s, chances are Darren might have helped you find what you wanted!

At Custom Eyecare, Darren works the phones & “front of house”, which is a perfect match for his outgoing & social personality!


Roxane – Qualified Optical Dispenser

Roxane joins us in 2019 and is qualified under the French system, which in Australian terms means she is somewhere bRoxane portraitetween an optical dispenser and an optometrist! Roxane has worked in optics in Tahiti, in France (Paris), and in Sydney. She has a strong understanding of lens & frame technology and fashion, and is quickly learning Australian slang!

Picture of Roxane coming soon!


Emily – Ophthalmic Technician

Emily’s focus is on preparing patients to see the optometrist – taking measurements, scaEmilyns, clinical images, and generally assisting with the eye testing work-flow.  Emily also conducts visual field testing and helps you with your contact lenses and with glasses selection and ordering.  Emily comes from a university psychology background so she is a true ‘people person’. She is also an aficionado of the Newcastle coffee scene!

In the summer of 2019-20,  Emily is taking a well-earned break to do some travel, but we’re looking forward to welcoming her back in January 2020!

HollyHolly – Ophthalmic Technician

Holly has worked in various roles in optometry practices in the USA, where optometrists are called doctors. Now living in Australia, Holly job-shares with Emily, helping prepare patients for the optometrist visit by performing pretesting, corneal topographies & visual fields, as well as contact lens instruction and ordering.



Kelly – Front of House and Optical Assistant

Kelly works our front desk greeting you on arrival, helping you make an appointment, and general administration tasks. Kelly also assists with ordering of glasses and contact lenses, and she especially loves helping people choose a frame that’s a perfect match for the face!

Kelly loves exploring Australia with her family in their caravan, and rates the Kimberley and Uluru as highlights of her travels so far.

Karen – Qualified Optical Dispenser

Karen has many years of experience as a qualified optical dispenser at independent optometrists, meaning you’ll receive personalised advice about frames and lenses from someone who knows what she’s talking about.




Jess – Optical Assistant

Before we met her, Jess had already gained around four years experience in optics, and since starting at Custom EyeCare she is now studying for her Certificate IV in Optical Dispensing, to add a solid theory qualification and formal training to her existing practical experience.




Your optometrists at Custom Eyecare are all fully qualified members of the Optometrists Association Australia (OAA), and stay up to date with the latest eyecare research by regularly attending conferences & seminars in order to not just meet but exceed the minimum continuing professional education (CPE) requirements of the Association and the Optometry Board of Australia (OBA).

Your qualified optical dispensers at Custom Eyecare are members of the Australian Dispensing Opticians Association (ADOA), which only accepts members who have the Certificate IV Optical Dispensing qualification and who are licensed with the Optical Dispensers Licensing Board. Members of ADOA are not only competent and experienced but also abide by a code of ethics. This means you can trust their advice when choosing your frames and lenses.

If you’re interested in finding out more about employment or a career in optometry or optical dispensing, please click here.