Our Staff

Our Optometrist Staff


domDom Willson – Optometrist & Managing Director

Dom is the founder of Marketown Optical, which has now become Custom Eyecare. He is a member of the Australasian College of Behavioural Optometrists (ACBO) the Cornea & Contact Lens Society (CCLSA), and the Orthokeratology Society of Oceania (OSO). He lectures about eyes and vision to university students, school teachers, GPs, nurses, and pharmacists. He is a clinical supervisor of optometry students for Flinders University, Deakin University, and the University of NSW, and a visiting optometrist for the Aboriginal Vision program.

Dom’s professional interests include paediatric (children’s) and behavioural optometry, including treatment of lazy eye (amblyopia) and accommodative esotropia (‘cross-eyes’), as well as myopia prevention and vision problems as they relate to learning difficulties. Dom also enjoys the challenge of solving problems people are having with their existing glasses, including multifocals (progressives). Dom also has experience with corneal topography and RGP custom contact lens fitting.

Away from work, Dom enjoys keeping fit, camping with his kids, and volunteering at his local surf lifesaving club.

Click here to make an appointment to see Dom for a thorough eye and vision check.

heidiHeidi Hunter – Optometrist & Managing Director

Heidi is a managing partner at Custom Eyecare. A highly qualified optometrist, Heidi grew up in Newcastle and graduated from UNSW in 2000. Before joining the practice she spent time consulting with a local ophthalmologist, a laser refractive surgery clinic, and many optometric practices in Newcastle & Hunter Valley areas.

As well as raising two active boys, Heidi is a board member for the Cornea & Contact Lens Society of Australia. She is dedicated to educating colleagues on RGP (rigid gas permeable) custom contact lens fitting and has lectured at conferences throughout Australia on various clinical topics.

Heidi is also an ophthalmic medicines prescriber, meaning she has advanced skills in diagnosing various eye diseases.

Click here to make an appointment to see Heidi for a thorough eye and vision check.

Practice Staff

michelleMichelle – Optical Dispenser

A qualified and experienced optical dispenser, Michelle has worked in the optical industry for nearly 25 years, and has worked at Custom Eyecare for over eight years.

Michelle has lived in the Newcastle region all her life and loves the lifestyle it offers.  Now her two boys are all grown up she spends her spare time enjoying her local beach with her dog, keeping fit (or trying to!) by  going to the gym and running, and travelling with her husband.

lauren AB

Lauren – Receptionist

Lauren joined us at the start of 2014. A university student studying Communications, Lauren works part time hours whilst finding time to study.

Lauren is a true Newcastle local, having attended school close by and still living in the inner Newcastle area not far from Darby Street. Lauren is a passionate “foodie” and spends her free time discovering new coffee shops, cafes and restaurants. Lauren can often be heard suggesting her favourite food destinations to patients, and is sometimes jokingly referred to as a walking Newcastle food guide. Lauren also enjoys travelling both nationally and internationally.

jenniJenni – Optical Dispenser

Jenni  has lived in Newcastle all her life and started in the optical industry over 20 years ago. Jenni is not only a qualified optical dispenser but also a certified optical dispensing trainer. She started working at Custom Eyecare in 2008.

Away from work Jenni loves to spend time with her husband and two children. She also loves her horses, photography & hanging out at the beach. Jenni is also a keen Latin dancer, and you may even catch her teaching a dance class or two!

ericaErica – Optical Dispenser

Erica is a qualified optical dispenser with 17 years of optical experience, and has been working with us at Custom EyeCare  since May 2013.

Erica first started her optical dispensing traineeship on the Central Coast of NSW before heading overseas. After months of travelling she found herself in London working as optical dispenser in the financial & business district of Canary Wharf, and then accepted a role in an optical laboratory in the upmarket area of Notting Hill. Eventually, and luckily for us, Erica returned to Newcastle, got married and started her family. Erica enjoys running, going to the gym, spending time with her family and travelling.

alisonAlison – Optical Dispenser

Alison qualified as an optical dispenser in London over 20 years ago. More recently, after moving to Australia, Alison completed further training in the manufacturing, grinding and polishing of lenses & glasses to become a qualified optical mechanic.

Alison has recently moved from the “big smoke” of Sydney to the good life in Newcastle. Alison and her young family are enjoying exploring their new surroundings, especially the beaches and markets. They all enjoy travelling, “glamping” and playing at the beach.



Your optometrists at Custom Eyecare are all fully qualified members of the Optometrists Association Australia (OAA), and stay up to date with the latest eyecare research by regularly attending conferences & seminars in order to not just meet but exceed the minimum continuing professional education (CPE) requirements of the Association and the Optometry Board of Australia (OBA).

Your qualified optical dispensers at Custom Eyecare are members of the Australian Dispensing Opticians Association (ADOA), which only accepts members who have the Certificate IV Optical Dispensing qualification and who are licensed with the Optical Dispensers Licensing Board. Members of ADOA are not only competent and experienced but also abide by a code of ethics. This means you can trust their advice when choosing your frames and lenses.

If you’re interested in finding out more about employment or a career in optometry or optical dispensing, please click here.